PRUDENTIAL FINANCIAL INC logo

PRUDENTIAL FINANCIAL INC (PRU)

Life Insurance ยท Financial Services ยท $38.1B

undervalued
Intrinsic Value (Consensus)
$226.76
Current Price
$109.16
Margin of Safety
+107.7%
107.7% Below Intrinsic Value
Value: $227
Price: $109

Valuation Model Estimates

Current Price: $109.16
DCF (Discounted Cash Flow)
$706.72
Graham Number
$143.58
Earnings Power Value
$96.99
Relative Value (P/E)
$199.80
Dividend Discount Model
$466.67
Consensus Value
$226.76

Model Assumptions

Discount Rate
10.3%
Growth Rate
20.0%
Terminal Growth
2.5%
Risk-Free Rate
4.3%

Discount rate derived from CAPM (risk-free rate + beta ร— market risk premium). Growth rate based on trailing earnings growth, capped at 20%.

Health Score

B
72
Profitability
18/25
Strength
22/25
Valuation
22/25
Growth
10/25

Financial Health Signals

Declining revenue โ€” top line is shrinking
Strong earnings growth (20% YoY)
High free cash flow yield (14.0%) โ€” generating lots of cash relative to price

Key Financials

EPS (TTM)
$9.99
EPS (Forward)
$11.99
Book Value
$91.71
P/E Ratio
20.0
Forward P/E
16.7
PEG Ratio
โ€”
ROE
11.0%
Debt/Equity
58%
Revenue Growth
-13.7%
Earnings Growth
20.0%
Dividend Yield
0.7%
Beta
1.00

Data last updated: 2026-06-16

Source: Yahoo Finance