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MediaAlpha, Inc. (MAX)

Services-Business Services, NEC ยท Technology ยท $558M

overvalued
Intrinsic Value (Consensus)
$5.79
Current Price
$9.99
Margin of Safety
-42%
42% Above Intrinsic Value
Value: $6
Price: $10

Valuation Model Estimates

Current Price: $9.99
DCF (Discounted Cash Flow)
$45.82
Graham Number
$0.74
Earnings Power Value
$3.79
Relative Value (P/E)
$7.80
Dividend Discount Model
Not applicable
โ€”
Consensus Value
$5.79

Model Assumptions

Discount Rate
10.3%
Growth Rate
20.0%
Terminal Growth
2.5%
Risk-Free Rate
4.3%

Discount rate derived from CAPM (risk-free rate + beta ร— market risk premium). Growth rate based on trailing earnings growth, capped at 20%.

Health Score

B
66
Profitability
25/25
Strength
12/25
Valuation
7/25
Growth
22/25

Financial Health Signals

Very high debt โ€” Debt/Equity ratio is 3688% (above 200% is risky)
Strong profitability โ€” ROE of 616% (above 20% is excellent)
Strong earnings growth (20% YoY)
High free cash flow yield (11.7%) โ€” generating lots of cash relative to price

Key Financials

EPS (TTM)
$0.39
EPS (Forward)
$0.47
Book Value
$0.06
P/E Ratio
20.0
Forward P/E
16.7
PEG Ratio
โ€”
ROE
615.9%
Debt/Equity
3688%
Revenue Growth
28.8%
Earnings Growth
20.0%
Dividend Yield
N/A
Beta
1.00

Data last updated: 2026-06-16

Source: Yahoo Finance