MediaAlpha, Inc. (MAX)

Services-Business Services, NEC · Technology · $521M

overvalued
Intrinsic Value (Consensus)
$5.79
Current Price
$7.80
Margin of Safety
-25.8%
25.8% Above Intrinsic Value
Value: $6
Price: $8

Valuation Model Estimates

Current Price: $7.80
DCF (Discounted Cash Flow)
$45.82
Graham Number
$0.74
Earnings Power Value
$3.79
Relative Value (P/E)
$7.80
Dividend Discount Model
Not applicable
Consensus Value
$5.79

Model Assumptions

Discount Rate
10.3%
Growth Rate
20.0%
Terminal Growth
2.5%
Risk-Free Rate
4.3%

Discount rate derived from CAPM (risk-free rate + beta × market risk premium). Growth rate based on trailing earnings growth, capped at 20%.

Key Financials

EPS (TTM)
$0.39
EPS (Forward)
$0.47
Book Value
$0.06
P/E Ratio
20.0
Forward P/E
16.7
PEG Ratio
ROE
615.9%
Debt/Equity
3688%
Revenue Growth
28.8%
Earnings Growth
20.0%
Dividend Yield
N/A
Beta
1.00

Data last updated: 2026-06-12

Source: Yahoo Finance