HARLEY-DAVIDSON, INC. (HOG)

Motorcycles, Bicycles & Parts · Industrials · $6.2B

overvalued
Intrinsic Value (Consensus)
$42.92
Current Price
$55.60
Margin of Safety
-22.8%
22.8% Above Intrinsic Value
Value: $43
Price: $56

Valuation Model Estimates

Current Price: $55.60
DCF (Discounted Cash Flow)
$47.15
Graham Number
$41.94
Earnings Power Value
$26.99
Relative Value (P/E)
$55.60
Dividend Discount Model
$2.08
Consensus Value
$42.92

Model Assumptions

Discount Rate
10.3%
Growth Rate
2.0%
Terminal Growth
2.5%
Risk-Free Rate
4.3%

Discount rate derived from CAPM (risk-free rate + beta × market risk premium). Growth rate based on trailing earnings growth, capped at 20%.

Key Financials

EPS (TTM)
$2.78
EPS (Forward)
$2.84
Book Value
$28.13
P/E Ratio
20.0
Forward P/E
19.6
PEG Ratio
ROE
10.8%
Debt/Equity
79%
Revenue Growth
-13.1%
Earnings Growth
2.0%
Dividend Yield
0.3%
Beta
1.00

Data last updated: 2026-06-12

Source: Yahoo Finance