HARLEY-DAVIDSON, INC. (HOG)
Motorcycles, Bicycles & Parts · Industrials · $2.9B
Intrinsic Value (Consensus)
$42.92
Current Price
$25.62
Margin of Safety
+67.5%
67.5% Below Intrinsic Value
Value: $43
Price: $26
Valuation Model Estimates
Current Price: $25.62
DCF (Discounted Cash Flow)
$47.15
Graham Number
$41.94
Earnings Power Value
$26.99
Relative Value (P/E)
$55.60
Dividend Discount Model
$2.08
Consensus Value
$42.92
Model Assumptions
Discount Rate
10.3%
Growth Rate
2.0%
Terminal Growth
2.5%
Risk-Free Rate
4.3%
Discount rate derived from CAPM (risk-free rate + beta × market risk premium). Growth rate based on trailing earnings growth, capped at 20%.
Health Score
C
63
Profitability
18/25
Strength
19/25
Valuation
22/25
Growth
4/25
Financial Health Signals
Declining revenue — top line is shrinking
High free cash flow yield (14.5%) — generating lots of cash relative to price
Key Financials
- EPS (TTM)
- $2.78
- EPS (Forward)
- $2.84
- Book Value
- $28.13
- P/E Ratio
- 20.0
- Forward P/E
- 19.6
- PEG Ratio
- —
- ROE
- 10.8%
- Debt/Equity
- 79%
- Revenue Growth
- -13.1%
- Earnings Growth
- 2.0%
- Dividend Yield
- 0.3%
- Beta
- 1.00
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Data last updated: 2026-06-16
Source: Yahoo Finance